A woman painting an abstract landscape on a large canvas, featuring a colorful sky and a red foreground, in a well-lit room with artwork and decorations on the walls.

Hi, I’m Caitriona.

I’ve spent the last 10 years working across marketing, brand and digital design — in-house, in startups, and independently.

Which means I don’t just design things to look good. I design them to work.

I started my career as hire number two in a London-based sports events startup, working on everything from admin to event planning to marketing (brand, website, partnerships, content, growth). Eventually, that work led to collaborations with brands like Uniqlo.

Since then, I’ve worked across early-stage and scaling businesses, both freelance and in-house, helping founders define their positioning, build stronger brands and create websites that support growth.

I’ve partnered with brands like SEEKR, Tagsmart, Crouch End Studios and TMAX Films, and provided marketing consultancy to SaaS startups including Ludi (previously Metro Retro).

I’ve also spent time inside high-growth startups like Immersive Gamebox, working on brand partnerships with Netflix and Rovio, and at Vev, leading content and communications strategy. I’m also the founder of Odd Wall, an art print store championing independent and underrepresented artists.

Across all of it, one thing has stayed consistent: Clarity matters more than noise.

Startups move fast. Founders wear too many hats. Messaging gets messy. Websites become patchwork.

That’s where I come in.

I combine strategic thinking with practical design execution, so your brand isn’t just polished, it’s positioned properly.